US flexible packaging to reach $392 billion by 2023

Various end-user industries such as food & beverage, healthcare, cosmetic & toiletries, and “others” (oil & lubricants, household products, agricultural products, and sporting goods) have increased demand for flexible packaging in recent years. In the United States, flexible packaging currently accounts for 19% of the packaging market – second only to corrugated paper – and…

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Package design research, Part II of III: depth interviews

Depth interviews, however, are one-on-one sessions between an interviewer and a respondent, their purpose being to delve below the surface for insights into motivations, knowledge, beliefs, and perceptions as they relate to a given topic. The type of depth interviews discussed herein are of the face-to-face variety, as opposed to interviews conducted on the phone…

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Norwich university student wins JDO design award

A graphic design graduate from Norwich University has been named as the winner of the JDO RAW award – an annual competition designed to celebrate emerging design talent. Won this year by Amelia Cherrill, RAW invited design students to create the brand and packaging design for a new 0% alcohol spirit, with the incentive of winning a…

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